Over 75% of all purchasing decisions are made at the point of sale...

Digital signage allows clients to influence those decisions whilst raising sales. Increasingly, end-consumers do not want the informational clutter of traditional POS.

Digital signage can help ensure that retailers and other organizations stand out from the competition. Imagine an environment where the entire signage systems are digital; giant LED and plasma screens replace traditional 48 sheet, and 6 sheet displays. Large numbers of potential consumers with a variety of dwell times move through public spaces. Not only are they an attractive proposition for advertisers, there is also the technology to maximize advertising spend as the client can change adverts or the message as frequently as they want with a digital offering...
2003 Future Advertising Technologies